A Fresh, Highly Functional Web Presence for the Urgent Care Association of America

Leading nonprofit representing professionals in the field of urgent care enlists Chicago Software Solutions for effective website redevelopment.

Chicago, July 2009 / --
The Urgent Care Association of America (UCAOA) is the premier national association for the urgent care industry and provides mission-critical information, education, leadership, and resources to clinicians and practice managers.

A key aspect of establishing and maintaining its position as a leading medical association is the strategic implementation of digital technologies for disseminating knowledge and best practices to its more than 3,000 members. The UCAOA website is the most important centralized, public platform for connecting users to information and tools.

UCAOA’s first-generation website presented a number of challenges: it lacked a clear navigation making it difficult for members to easily find information; the overall design was not brand-relevant; and the website did not accurately present UCAOA’s rich offerings. A redevelopment effort was due.

Everyone at CSS was professional and accommodating. ... Their team has been highly flexible and responsive while delivering creative solutions for various issues. It was great working with them throughout the development process and they are still readily available to answer our questions and provide support. It’s to the point where I can send an e-mail and know that CSS will understand exactly what we want and quickly meet our needs. I highly recommend CSS for any organization looking for full-service web development!
Karlo Castro
Membership Relations Manager

Together with Chicago Software Solutions (CSS), UCAOA identified a number of goals for a redeveloped plan: “We needed a dynamic website where our users could find what they were looking for. Further, as a national leader, it was very important to present a website that was polished and professional,” noted Karlo Castro, Membership Relations Manager for UCAOA.

In response to these challenges, CSS guided UCAOA through an efficient, targeted redevelopment process aimed at transforming the UCAOA website into a professional resource fully reflective of UCAOA’s position and depth. Among the redevelopment tactics CSS created were content management modules, user forums, better search functionality, task-based navigation, conference signup tools, and a freshly redesigned look.

Key Website Redevelopment Results:

• 6% increase in hits and 24% increase in page views since redevelopment.
• Improved user-based structure to complex web content.
• Costs associated with manual content management were reduced or eliminated.
• Positive feedback from the urgent care audience.

Chicago Software Solutions has rich experience redeveloping and redesigning websites, web applications, forums, and other user-facing digital equities. Website redevelopment is one critical growth-oriented strategy many businesses leaders leverage to better communicate and convey their resources, products, and services.

Expert website analysis and redevelopment blueprints are available now for businesses looking to rejuvenate their brand and web offerings. For more information about how we can help you, email info@chicagoIT.com.

About Chicago Software Solutions
Chicago Software Solutions is an experienced custom software development and networking firm. For more information about Chicago Software, visit www.chicagoit.com or email info@chicagoIT.com.